Competitive Analysis for Marketing and Website Revamp
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Project scope
Categories
Competitive analysis Digital marketing Marketing strategy Market researchSkills
marketing strategies competitive analysis strategic planning marketing market research market positioning customer engagement strategy digital marketing customer serviceEvent Essentials is seeking to enhance its marketing strategies and revamp its website to better compete in the Festival and Marketplace industry. The project involves conducting a comprehensive analysis of the competitive landscape to identify key competitors, their strengths, weaknesses, and market positioning. The goal is to gather insights that will inform the development of a more effective marketing strategy and a user-friendly website design. Learners will apply their knowledge of market research and digital marketing to evaluate competitors' online presence, marketing tactics, and customer engagement strategies. This project will enable learners to understand the dynamics of the event planning industry and the importance of competitive analysis in strategic planning.
Key tasks include:
- Identifying and profiling major competitors.
- Analyzing competitors' marketing strategies and website features.
- Evaluating customer feedback and engagement on competitors' platforms.
- Summarizing findings and providing actionable recommendations for Event Essentials.
The project deliverables will include a comprehensive report and a presentation summarizing the competitive analysis findings. The report should detail the strengths and weaknesses of key competitors, along with strategic recommendations for Event Essentials' marketing and website improvements. Additionally, a visual presentation will be prepared to effectively communicate the insights and proposed strategies to stakeholders.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Event Essentials provides organizers of Festivals, Fairs and Events a web-based set of tools that streamline tasks, promote their events, organize data and provide online sales for the event tickets, donations, auctions and products. This is a completely integrated event organizing and management system borne and refined through actual use with significant customers. If you have a Website, great, you can use any of our modules you want. If you don’t have a Website or need an update, perfect, with Event Essentials is great for both. You can choose from a template or we’ll build you a customized event Website.
Event Essentials is a convenience-driven, easy-to-use, web-based system that can sell services, collect & consolidate forms in digital format, track and report sales, and it will streamline administrative hours and cut overhead costs while increasing sales and productivity.
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