Competitive Analysis
Main contact
Portals
-
San Diego, California, United States
Project scope
Categories
Competitive analysis Marketing strategy Market researchSkills
competitive analysis target audience marketingOur company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Event Essentials provides organizers of Festivals, Fairs and Events a web-based set of tools that streamline tasks, promote their events, organize data and provide online sales for the event tickets, donations, auctions and products. This is a completely integrated event organizing and management system borne and refined through actual use with significant customers. If you have a Website, great, you can use any of our modules you want. If you don’t have a Website or need an update, perfect, with Event Essentials is great for both. You can choose from a template or we’ll build you a customized event Website.
Event Essentials is a convenience-driven, easy-to-use, web-based system that can sell services, collect & consolidate forms in digital format, track and report sales, and it will streamline administrative hours and cut overhead costs while increasing sales and productivity.
Main contact
Portals
-
San Diego, California, United States