Developing AI-Powered Prompts for Paid Search Marketing
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Skills
Project scope
What is the main goal for this project?
We’d like participants to research, develop, and refine AI-generated prompts to improve the efficiency and effectiveness of paid search marketing campaigns. The goal is to create high-performing ad copy, keyword strategies, and audience targeting prompts that maximize return on investment (ROI) and streamline the ad creation process.
We’d like participants to research, develop, and refine AI-generated prompts to improve the efficiency and effectiveness of paid search marketing campaigns. The goal is to create high-performing ad copy, keyword strategies, and audience targeting prompts that maximize return on investment (ROI) and streamline the ad creation process.
What tasks will learners need to complete to achieve the project goal?
Expected outcomes:
- Research best practices for AI-generated ad copy and keyword optimization.
- Develop AI prompts that generate compelling, conversion-driven search ads.
Expected Deliverables
- Create a guide outlining the suggested prompts and best practices for using AI in paid search marketing
- Present findings and recommendations in a structured report or presentation.
Expected outcomes:
- Research best practices for AI-generated ad copy and keyword optimization.
- Develop AI prompts that generate compelling, conversion-driven search ads.
Expected Deliverables
- Create a guide outlining the suggested prompts and best practices for using AI in paid search marketing
- Present findings and recommendations in a structured report or presentation.