Digital Launch Strategy: E-commerce Storefront & Targeted Email Engagement
Categories
Skills
Project scope
What is the main goal for this project?
You’re launching a new eco-friendly skincare brand. Your task is to design the customer journey from discovery to purchase. This includes building a mock e-commerce storefront that showcases your product line, and developing an automated email marketing workflow that engages segmented audiences, promotes your offerings, and drives sales.
Project Goals:
- Simulate the launch of a new e-commerce brand by designing a storefront optimized for user experience and conversion, and creating a targeted email campaign that drives traffic and engagement using AI-enhanced personalization.
You’re launching a new eco-friendly skincare brand. Your task is to design the customer journey from discovery to purchase. This includes building a mock e-commerce storefront that showcases your product line, and developing an automated email marketing workflow that engages segmented audiences, promotes your offerings, and drives sales.
Project Goals:
- Simulate the launch of a new e-commerce brand by designing a storefront optimized for user experience and conversion, and creating a targeted email campaign that drives traffic and engagement using AI-enhanced personalization.
What tasks will learners need to complete to achieve the project goal?
Learners will gain hands-on experience in digital marketing strategy by connecting user experience design, content creation, segmentation, and performance tracking across two core channels: a storefront and an email campaign.
Tasks and Activities:
- Design the e-commerce customer journey, from product discovery to checkout
- Create wireframes or slides for a mock storefront
- Write compelling product descriptions and include visuals
- Suggest optimizations to improve the checkout experience
- Define 2–3 audience segments based on target demographics or behavior
- Outline an email sequence for each segment (e.g., welcome, promo, cart abandonment)
- Propose AI-driven enhancements like dynamic content or send-time optimization
- Describe an analytics plan for tracking storefront and email performance
- Set KPIs for conversion, engagement, and retention
Deliverables:
- Storefront Wireframe or Slide Deck
- Sample Product Descriptions & Visuals
- Conversion Optimization and Analytics Plan
- Audience Segmentation Strategy
- Email Workflow Diagram
- Sample Emails
- Email Campaign KPI & Metrics Plan
Learners will gain hands-on experience in digital marketing strategy by connecting user experience design, content creation, segmentation, and performance tracking across two core channels: a storefront and an email campaign.
Tasks and Activities:
- Design the e-commerce customer journey, from product discovery to checkout
- Create wireframes or slides for a mock storefront
- Write compelling product descriptions and include visuals
- Suggest optimizations to improve the checkout experience
- Define 2–3 audience segments based on target demographics or behavior
- Outline an email sequence for each segment (e.g., welcome, promo, cart abandonment)
- Propose AI-driven enhancements like dynamic content or send-time optimization
- Describe an analytics plan for tracking storefront and email performance
- Set KPIs for conversion, engagement, and retention
Deliverables:
- Storefront Wireframe or Slide Deck
- Sample Product Descriptions & Visuals
- Conversion Optimization and Analytics Plan
- Audience Segmentation Strategy
- Email Workflow Diagram
- Sample Emails
- Email Campaign KPI & Metrics Plan