Learners will guide a campaign from concept to execution by performing a SWOT analysis, identifying target audiences, planning digital tactics and content, integrating AI for personalization and insight generation, and outlining KPIs and budget.

• Design a comprehensive, AI-supported marketing campaign that includes strategic planning, competitive analysis, channel selection, content scheduling, and performance tracking.

Tasks and Activities:

• Research brand background and market position
• Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Identify target audiences (demographics and psychographics)
• Define campaign goals and success metrics (KPIs)
• Map out digital marketing channels and assign tactics
• Integrate AI tools for personalization, prediction, and competitive insight
• Develop strategic recommendations based on SWOT and AI inputs
• Create a campaign budget and execution timeline
• Build a content calendar with scheduling and sample posts
• Propose engagement strategies, including A/B testing
• Design a reporting strategy using AI-powered tools

Deliverables:

• Executive Summary
• SWOT Matrix
• Strategic Recommendation Report (1–2 pages)
• Audience Analysis
• Campaign Outline (2–3 pages)
• Content Calendar
• AI Tool Integration Plan
• KPI and Outcome Metrics Plan
• A/B Testing Strategy
• Reporting Strategy
• Budget and Timeline Overview